Messages
5/1/2021
16 : 14
Weekender: Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
Signup | Forward Marketing Dive Weekender May 1, 2021 | A roundup of this week's most read stories Salesforce Datorama BROUGHT TO YOU BY — Salesforce Datorama See today's biggest marketing
4/30/2021
15 : 24
April 30 - Cheetos, Doritos face off in 'Flamin' Hot' vote | Amazon ad sales soar 77%
Amazon's ad sales soar 77% as marketers target online shoppers; Almost half of CMOs are women, but role slips on other diversity fronts, study finds; Ally reemploys AR for new instant win mobile
4/29/2021
15 : 4
April 29 - General Mills auctions Dunkaroos NFTs | Facebook ad revenue surges 46% on price hike
Facebook ad revenue surges 46% as marketer demand lifts prices; Apple revenue up 54% as services hit all-time high; Livestreaming popularity set to grow in 2021, Coresight Research forecasts; 7-
4/28/2021
15 : 14
April 28 - Taco Bell ties first global campaign to the moon | Oscar Mayer refreshes brand
Oscar Mayer introduces extensive brand refresh with pop-art ads; 7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend; Google's ad sales surge 32% amid renewed strength
4/27/2021
14 : 14
April 27 - Bud Light plans post-pandemic stimulus | NFL adds Clubhouse to draft lineup
NFL adds audio app Clubhouse to social media lineup for draft; Cadillac paves the way for its electric future at the Oscars; American Express touts card membership with 1st global campaign since 2018;
4/26/2021
14 : 54
April 26 - Domino's resurrects Noid to spotlight delivery | Amazon lets brands email customers for first time
Amazon lets advertisers send targeted messages for first time; What the social audio frenzy means for brands seeking new ad channels; Grey Goose plays on the senses to promote infused vodkas; The end
4/24/2021
16 : 4
Weekender: Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push
Signup | Forward Marketing Dive Weekender April 24, 2021 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe The trends that turned 2021 on its head. Check out the 2021
4/23/2021
14 : 54
April 23 - Captain Morgan kicks off soccer betting contest | Kantar deepens data pool with Numerator buy
Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push; Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B; Snap's revenue jumps 66% as user base
4/22/2021
15 : 14
April 22 - Subway spins original song with plant sounds | Courtyard by Marriott taps Clubhouse for NFL draft chat
Courtyard by Marriott selects Clubhouse for NFL draft chat; Branded content, influencer marketing make up biggest slice of digital ad budgets; Vans names Dollar Shave Club veteran as CMO; Dos Equis
4/21/2021
15 : 4
April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%; Dove urges parents to have the 'selfie talk' about harmful effects of social media; Extreme Reach expands ad
4/20/2021
15 : 24
April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios
Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for
4/19/2021
15 : 44
April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting
Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech;
4/19/2021
15 : 38
April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability
How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing;
4/14/2021
14 : 54
April 14 - Pepsi sponsors branded dating show | P&G kicks off Major League Soccer deal
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers; Hornitos boosts underrepresented voices with short film program; Cardlytics to buy data startup Bridg in $350M deal;
4/13/2021
14 : 54
April 13 - What AVOD's growth means for marketers | Bed Bath & Beyond keys in on evolution of home
Bed Bath & Beyond keys into homes' evolving role with new positioning; CarMax touts 24-hour test drives with Dunkin' detour; GumGum secures $75M funding round as interest in contextual
4/12/2021
14 : 44
April 12 - Pacifico appeals to Gen Z amid sales boom | Omnicom's call for greater AAPI representation
Omnicom calls for Asian inclusivity with PSA contest; The Rock's Teremana tequila dishes out free guac to support local eateries; Are in-house ad agencies choking the talent pipeline?; Campaign
4/10/2021
16 : 4
Weekender: Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab
Signup | Forward Marketing Dive Weekender April 10, 2021 | A roundup of this week's most read stories Conversica BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how
4/9/2021
14 : 34
April 9 - P&G tests Chinese workaround to Apple IDFA | CMO appointments rose in 2020, but women lost ground
Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab; As CMO appointments rose in 2020, women lost ground, study says; Teen love for Nike appears to be unshakeable; How
4/8/2021
15 : 14
April 8 - Publicis taps The Trade Desk's cookie alternative | How P&G and Lush pursue brand activism
How P&G and Lush pursue brand activism with authenticity; IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic; Bush's Beans remixes 'bean song' with Josh Groban ballad;
4/7/2021
14 : 54
April 7 - Impossible Foods mimics burger ads in first national push | Molson Coors puts giant QR codes on runners
For Walmart, some pandemic-related marketing changes will endure longer than others; Molson Coors puts giant QR codes on runners to push low-calorie beer; EMarketer: Amazon's share of US digital ad